Major League Baseball (MLB)
VP of Social leading primary channels and global Spanish-language footprints across 30 clubs.
- #1
- Engagement — Above NBA, NFL & NHL
- +287%
- YoY Audience Growth
- 2B+
- Instagram Video Views
- 1M+
- Avg Views per TikTok
Modern Media Engines
Building modern media engines for the world's biggest stages.
For over a decade, I’ve been the strategic force behind the social presence, digital growth, and cultural relevance of some of the most visible brands on the planet—including Major League Baseball, Verizon, and CNBC. I thrive where hyper-growth meets high stakes, transforming complex enterprise narratives into digital powerhouses that command attention, spark conversation, and scale to billions of views.
VP of Social leading primary channels and global Spanish-language footprints across 30 clubs.
Editor-in-Chief and social strategy lead for a Fortune 30 brand through the high-stakes 5G launch.
Head of Social spearheading digital turnarounds and compounding viewer acquisition models.
Cannes Lions, The One Show, ADC, Clio, Effie, Webby, Shorty & The Drum
Architecting next-generation B2B content engines and scaling media infrastructure for rapidly innovating enterprise ecosystems.